---
title: Net Promoter Score (NPS) | Demand Gen Defined
description: Unleash organic demand gen with Net Promoter Score! Learn how this powerful metric fuels customer loyalty & drives business growth.
image: https://demandcues.com/hubfs/Net%20Promoter%20Score.png
---

# Net Promoter Score (NPS) | Demand Gen Defined

Definition Net Promoter Score (NPS) is a customer loyalty metric measured by a single question: "On a scale of 0 to 10, ...

[ Doug Dotts ](https://demandcues.com/resources/author/doug-dotts)

 Jan 17, 2024

---

[Terms](https://demandcues.com/resources/tag/terms) [Net Promoter Score (NPS)](https://demandcues.com/resources/tag/net-promoter-score-nps)

##### **Definition**

Net Promoter Score (NPS) is a customer loyalty metric measured by a single question: "On a scale of 0 to 10, how likely are you to recommend [your company] to a friend or colleague?" Scores range from -100 (extremely unlikely) to +100 (extremely likely), with anything above 0 considered good.

##### **Introduction**

In today's competitive landscape, understanding your customers' true feelings is crucial. NPS cuts through the noise, offering a simple yet powerful way to gauge customer loyalty and predict future business growth. Think of it as your demand generation engine fueled by real customer sentiment.

##### **Why It's Important**

##### **Summary**

NPS is more than just a number; it's a window into your customer's soul. By actively measuring and acting on feedback, you can turn loyal customers into brand ambassadors, fueling organic demand generation and propelling your business forward.

##### **Conclusion**

Incorporating NPS into your demand generation strategy is a game-changer. By focusing on customer loyalty and satisfaction, you'll attract new customers, retain existing ones, and watch your business flourish. Remember, your happiest customers are your most powerful marketing tool. Unleash their potential with the power of NPS!

## Discover More

<https://demandcues.com/resources/how-to-calculate-net-promoter-score-nps-in-excel-or-sheets>

Terms

##### [How To Calculate Net Promoter Score (NPS) in Excel or Sheets](https://demandcues.com/resources/how-to-calculate-net-promoter-score-nps-in-excel-or-sheets)

<https://demandcues.com/resources/hyper-targeting>

Terms

##### [Hyper-Targeting | Demand Gen Defined](https://demandcues.com/resources/hyper-targeting)

<https://demandcues.com/resources/brand-equity>

Terms

##### [Brand Equity | Demand Gen Defined](https://demandcues.com/resources/brand-equity)

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