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Stop Funding Chaos.

 

We are a system architecture consultancy that helps house of brands PE firms unify their commercial systems, generate operational alpha, and maximize value at exit.

Portfolio Chaos Tanks Your Multiple.

The real cost of operational chaos for PE firms isn't just wasted budget; it's the direct hit to enterprise value. When your portfolio companies operate in disconnected silos, value leaks from every seam. 1 This isn't a marketing issue; it's a structural flaw that sabotages growth. 

This chaos manifests as:

  • Redundant Operations: Multiple brands using different systems to solve the same problems, leading to bloated operational costs and inconsistent customer experiences.

  • Zero Cross-Portfolio Visibility: The inability to see customer behavior across brands makes true segmentation and strategic cross-selling nearly impossible.

  • Flawed Decision-Making: Critical growth strategies are based on fragmented data, guesswork, and "hope-based testing" rather than a unified, factual foundation.

  • A Drag on a Future Exit: A messy, non-scalable operational architecture is a major red flag for potential buyers, directly impacting your exit multiple.

 

Architecture First. AI-Powered Alpha Second.

We provide a two-phase solution that builds a permanent, valuable system for your portfolio.

Phase 1: Architect the Unified Commercial System

We begin by architecting your foundational data system on the HubSpot platform. This process transforms HubSpot from a simple subscription tool into the strategic center of your commercial operations. The architecture, the data model, and the unified customer data become your durable competitive asset.

Phase 2: Embed the Proprietary AI Agent

Once the pristine foundation is set, we embed our proprietary AI agent. True insights aren't found in a black box; they're unlocked from your own unified data within your HubSpot system. Our agent leverages your new asset to reveal efficiencies and growth opportunities that were previously invisible.

Generating Operational Alpha: The New Competitive Edge.

Our approach is designed to deliver clear, measurable returns by creating Operational Alpha—the value generated by making your portfolio businesses fundamentally better.

  • Drive System-Wide Efficiency: Systematically eliminate redundant spending and unlock efficiencies across your entire portfolio.

  • Unlock New Growth Levers: Gain the cross-portfolio visibility needed to execute sophisticated, high-ROI marketing and sales strategies.

  • De-Risk Future Acquisitions: Create a scalable "plug-and-play" architecture that makes integrating new brands faster and more efficient.

  • Maximize Your Exit Multiple: Go to market with a lean, efficient, and tech-enabled operation that commands a premium valuation.

 

Designed for the Complexities of a Modern Portfolio.

We specialize in architecting solutions for:

  • Private Equity firms managing a "house of brands."

  • Investors with complex portfolios balancing wholesale and DTC channels.

  • Companies with diverse product offerings and customer bases that require a unified commercial strategy.

Operational Alpha in Brief

Once a month, I send a single email containing my latest analysis or framework on generating Operational Alpha. No spam, no fluff. Just one high-value asset delivered directly to your inbox.

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